[03]Case study · DSALTA · 2025

DSALTA

A compliance platform and its brand, designed as one system

DSALTA is an AI compliance platform. It gets a company ready for audits like SOC 2, keeps its controls tested and watches the vendors it depends on. For a year I designed the platform, the brand and everything the company put in front of its customers, from the website to the workshop decks.

The DSALTA logo at the center of a radar that sweeps across compliance frameworks and marks what it findsThe DSALTA logo at the center of a radar that sweeps across compliance frameworks and marks what it finds
  • Year2025
  • ClientDSALTA
  • RoleProduct Designer
  • ScopePlatform, brand, design system, website and sales materials
  • Built WithAdobe Illustrator, Adobe InDesign, Figma, Framer
  • Livedsalta.com (opens in a new tab)

In one line

I designed DSALTA's compliance platform and its brand as one system, so a startup doing compliance for the first time reads the same clear language in the product, on the website and in every document the company sends.

01

The problem

DSALTA's customers are mostly startups, and the people who answer for their compliance are founders and engineers. Most of them are doing it for the first time.

Without a compliance management tool, the work is manual. Evidence is collected by hand as screenshots and logs, security information sits in spreadsheets, drives and email, and a vendor is approved once with a static questionnaire and rarely looked at again. DSALTA automates that work with AI agents.

My part was to make a field written in acronyms and audit terms readable for someone doing it the first time, and to keep that language the same in the product, on the website and in every document the company sends.

The problem and the solution side by side, the solution's three product areas as icons, above the DSALTA assistant with Kestrel Health's company profile confirmed and 28 policies draftedThe problem and the solution side by side, the solution's three product areas as icons, above the DSALTA assistant with Kestrel Health's company profile confirmed and 28 policies drafted
02

How it was built

I was DSALTA's founding designer for a year, and the work ran on four tracks at once. The brand gave the company its mark, colors and type, written down in guidelines. The design system turned them into components, tables and forms, documented for the engineers who built them. The platform took the setup assistant, compliance, vendor risk and the trust center from flows to finished screens. Everything else the company put in front of people, from the website to the workshop decks, came out of the same files.

Four tracks of the work, each with what it covered: the brand, the design system, the platform and every surfaceFour tracks of the work, each with what it covered: the brand, the design system, the platform and every surface
03

The brand

The logo joins a rounded square and an asterisk. The square stands for data, the most valuable thing a client has, and for compliance itself: structured, precise and uncompromising. The asterisk comes from the Greek asteriskos, the little star that marked what mattered in ancient texts. In computing it is the wildcard, and in DSALTA's mark it stands for security and for a system that keeps adapting as the rules change.

The DSALTA mark on its construction grid, above two cards on what the square and the asterisk stand forThe DSALTA mark on its construction grid, above two cards on what the square and the asterisk stand for

Two greens carry the brand. Dark Slate is a deep, professional green that gives the brand its stability and holds most surfaces. Spring is a bold, electric green that brings the energy and marks what matters. Emerald sits between them, and Night and Clear Day work as the brand's black and white. The typeface is Neue Regrade, a grotesk with the soft curves of gothic type and small ink traps. It keeps its character at display size and stays clear at the small sizes a dashboard needs.

The DSALTA palette, Dark Slate, Spring, Emerald, Night and Clear Day with their values, above Neue Regrade in six weights with its glyphs and a headlineThe DSALTA palette, Dark Slate, Spring, Emerald, Night and Clear Day with their values, above Neue Regrade in six weights with its glyphs and a headline

From there the asterisk carries the brand into the product. It is the face of the AI assistant, it marks the icon of every product area, and in marketing it stands in for the product itself.

DSALTA marketing tiles: the assistant's first message, a vendor's rating rising, the security categories, compliance progress, the green asterisk over a photo and the three product area iconsDSALTA marketing tiles: the assistant's first message, a vendor's rating rising, the security categories, compliance progress, the green asterisk over a photo and the three product area icons
04

Research

Startups come to DSALTA when a deal depends on it. An enterprise customer asks for a SOC 2 report before it signs, an investor asks about security in due diligence, or a questionnaire with a few hundred questions lands in the inbox.

We designed for three people. A startup's CTO who has never been through an audit and wants to know what to do first and how long it takes. The operations lead who owns the vendors and keeps their reviews in a spreadsheet. And on the other side of the deal, the head of IT security at the customer, who wants proof he can check without weeks of back and forth.

Three triggers that bring a startup to compliance, above three people shown as Memoji: a startup CTO, its operations lead and the head of IT security at a hospital group, each with a goal and an expectationThree triggers that bring a startup to compliance, above three people shown as Memoji: a startup CTO, its operations lead and the head of IT security at a hospital group, each with a goal and an expectation
05

The architecture

Everything hangs off one overview. Compliance holds the frameworks, controls, policies, documents and tests. Vendors hold an executive summary, every vendor's page with its fourth parties and questionnaires, and the remediation requests that start from it. The trust center holds the public page, access to it, a knowledge base and the security questionnaires customers send. Risks, personnel, assets and integrations sit beside them, and a new team reaches all of it through the setup assistant.

The DSALTA platform map from log in through the AI assistant to the overview, with compliance, vendors, trust, risks, personnel, assets and integrations, beside the onboarding roadmap and the trust overviewThe DSALTA platform map from log in through the AI assistant to the overview, with compliance, vendors, trust, risks, personnel, assets and integrations, beside the onboarding roadmap and the trust overview
06

The platform

A new team does not start on an empty dashboard. An AI assistant asks a few questions about the company, the data it holds, where that data lives and the tools it runs on, then does the first weeks of work in the background. It drafts the policies, scores the risks that fit the company, scans its cloud for vulnerabilities, finds the vendors it already uses and publishes a trust page. Each step ends with a short summary and one button to approve it, and the audit readiness bar at the top fills as the team goes.

The DSALTA setup assistant with 28 policies drafted for Kestrel Health, above two more steps: 51 risk scenarios to approve and the trust page going live at 45%The DSALTA setup assistant with 28 policies drafted for Kestrel Health, above two more steps: 51 risk scenarios to approve and the trust page going live at 45%

When the assistant is done, the roadmap takes over. It shows how close the team is to audit readiness and splits the rest of the work into four stages. Every task says why it matters and how long it takes, and only the next one is a button. The work itself lives in three areas, compliance, vendor risk and a trust center, each with its own icon drawn from the logo's square and marked with its asterisk.

The three product area cards, compliance, vendor risk and trust, above the onboarding roadmap at 52% audit readinessThe three product area cards, compliance, vendor risk and trust, above the onboarding roadmap at 52% audit readiness

Vendors get the same plain reading. Each one has a security rating out of 1,000 with its trend over the months, and an AI overview says in a few sentences what the vendor does for the company, where it is strong and what needs attention, with the sources behind it. When a finding needs fixing, the request goes to the vendor's own people from the same place, in four steps: the vendor, the risks, the people and the due date, and a last look before it is sent.

Medibridge's vendor page with a rating of 712 out of 1,000 and its AI overview, beside the four steps of a remediation request: the vendor, the risks, the recipients and due date, and the reviewMedibridge's vendor page with a rating of 712 out of 1,000 and its AI overview, beside the four steps of a remediation request: the vendor, the risks, the recipients and due date, and the review

The trust center is where the work turns into proof. A company shows its certificates, policies and reports on one public page, decides what is open and what is on request, and sees who visited and what they downloaded. When a customer asks for the SOC 2 report, the answer is a link.

Kestrel Health's trust management overview: access requests pending, granted and denied, visitors, page views and downloads, the trust center's contents and its page views over the last 30 daysKestrel Health's trust management overview: access requests pending, granted and denied, visitors, page views and downloads, the trust center's contents and its page views over the last 30 days

Security questionnaires are answered in the same place. DSALTA AI drafts each answer from the company's policies and earlier answers, shows where it came from, and a person approves it before it goes back to the customer.

A security questionnaire from Harbor Clinics with the answer drawer open: two answers drafted by DSALTA AI for a question on security logging, each with its references, waiting for approvalA security questionnaire from Harbor Clinics with the answer drawer open: two answers drafted by DSALTA AI for a question on security logging, each with its references, waiting for approval
07

One system, every surface

The same greens and the same asterisk run through everything the company puts in front of people. The website explains the product with pieces of its own interface.

Five sections of the DSALTA website: the home page hero, the four steps to compliance, audit readiness on the platform page, the security page with the 3D asterisk and the checklist libraryFive sections of the DSALTA website: the home page hero, the four steps to compliance, audit readiness on the platform page, the security page with the 3D asterisk and the checklist library

Social stories and event invitations come from the same files.

Three DSALTA social stories on phones: a workshop invitation, a SOC 2 announcement and an invitation to meet at an eventThree DSALTA social stories on phones: a workshop invitation, a SOC 2 announcement and an invitation to meet at an event

A series of framework checklists starts with SOC 2, and a whitepaper on vendor risk lays out the thinking behind the product.

Four pages of the SOC 2 Compliance Checklist above four pages of the DSALTA whitepaper on vendor riskFour pages of the SOC 2 Compliance Checklist above four pages of the DSALTA whitepaper on vendor risk

One-pagers go into sales conversations, and the workshop decks walk startups through what compliance asks of them.

Three pages of the one-pager on DSALTA's AI agent for compliance automation, above three slides from a workshop deck: the cover, a statement slide and the triggers that bring a startup to complianceThree pages of the one-pager on DSALTA's AI agent for compliance automation, above three slides from a workshop deck: the cover, a statement slide and the triggers that bring a startup to compliance
0801

Outcome

In its first year DSALTA reached more than 60 paying customers. It is now a familiar name in the sector, and event organizers invite it as a collaborator.

Customers recommend it in their own words. One startup CEO chose it for its "unmatched speed and precision in achieving SOC 2 compliance". Another team reached SOC 2, ISO 27001 and GDPR readiness "while our team kept building product".

No other platform comes close to its unmatched speed. We secured our SOC 2 attestation report in just a couple of weeks, thanks to DSALTA and its partners.
Founder and CEO of an AI startup

I was DSALTA's founding designer, and the product and the brand these customers talk about started as one system.