Ecko UNLTD SS24

Ecko UNLTD is the streetwear label with the rhino, and it has thirty years of hip hop and graffiti culture behind it. In Türkiye it sells through unltd.com.tr, and it was a client of KNTLGY Studio, where I worked. For its SS24 collection I designed the graphics and prints in the brand's red, black and white, and they follow three directions: optical patterns that pull the eye into depth, short slogans in heavy type, and collages built up like a city wall.

With the optical pieces I wanted the shirt itself to say unlimited. A chest print is a flat patch with hard edges, so I tried to make it open up, into a room with no back wall or a turn that never comes to an end. Each pattern pulls the eye toward its center, and the rhino sits there, small, as the point the whole field is heading for. By the time you read the line underneath, "The room is unlimited." or "Around the world.", the eye has already felt it.

The type pieces give the wearer a voice. Each one is a short sentence, a promise said out loud: "Can't reach to my limits." "Expand to the unlimited shores." I set them in a heavy grotesk so they land with weight, and drew one form beside each as the picture the sentence is reaching for, a wave for the shores, rings spreading outward for limits that keep moving away. The forms come from the screen, pixels and wireframes, because the people wearing these grew up between the street and the internet, and I wanted both in one graphic.

The collages are the closest to where Ecko comes from, the wall. A wall in the city is never finished. People who never meet keep tagging it, sticking things on it and painting over each other. I built these graphics the same way, layer on layer, so a slogan like "We are unlimited" has to hold its ground among tags, globes, maps and technical drawings, the planned city and what people write over it. In the all-over red print the rhino turns into one more tag in the crowd, part of the wall itself.

I also did the creative work for the brand's social media campaigns in Türkiye, across the whole feed. The SS23 launch posts mark up the shoot photos by hand in red marker and set the product names in the brand's heavy red grotesk. The rhino comes back as a halftone on colored paper.

All Work