Widgo
More work · 2026

Widgo

The brand, website and design system for an AI sales rep

The Widgo logo in white over a printed landscape of yellow wildflowers under a blue sky
  • Year2026
  • ClientWidgo
  • RoleBrand Designer
  • ScopeBrand, design system, marketing website, and the launch kit
  • Built WithAdobe Illustrator, Claude Design, Figma, Framer
  • Livewidgo.ai
The work

Widgo is an AI sales rep that lives on a B2B company's website. It answers visitors from the company's own documents, scores each lead from 0 to 100, names the company behind an anonymous visit and books the demo inside the conversation. I designed it from the mark to the launch: the brand, the website and the design system behind both.

Its buyers are founders who run sales themselves and distrust chatbots, so the brand stays calm and specific. The mark is four rounded forms meeting at one point, where the company's knowledge, the visitor and the sale come together. Forest green carries the voice and lime marks every primary action. Behind the product sits a set of printed landscape plates, and the interface always sits on them as white cards, which keeps both readable.

The Widgo logomark in lime on forest green, with the same mark at 64, 48, 32 and 24 pixels
The Neutral Sans heading scale from Display at 72 px down to H6 at 18 px, the three typefaces, then the forest and lime colors with their ramps and the surface and ink tones
All 27 landscape plates in a grid: mountains, flower fields, coastlines and farmland in printed grain, with the Widgo logo in the last cell

I designed the website in Framer and built it there myself. Tools in this category usually start with a sales call, but Widgo installs in five minutes, so the site sells a free account and every page leads to the same button, Start for free. Each section shows the product at work in a panel drawn from the brand's own components.

The widgo.ai home page, whole, on a printed landscape of green hills under a golden sky
The home and pricing pages on a phone, side by side
The capabilities section: six white product cards set on landscape plates
Four product pages on forest green: knowledge, qualification, demos and conversations, each opening with the app's own screen

The design system is built to scale. It starts from single decisions, such as a color or a button, and grows into sections and whole pages. The same rules decide how a launch campaign is put together and how every page of the website is laid out, so a new post or a new page comes out of the system rather than being drawn from scratch.

Widgo components on a white card over a landscape plate: lime, forest and neutral buttons, lead badges, an input, toggles, a segmented control and a lead card with a 92 out of 100 score
Four Widgo posts: Meet your new AI sales rep, We are live on Product Hunt, Thank you, you made us No. 1, and Better workflows begin with better inputs
The four Product Hunt gallery images, each a headline beside floating product cards on a landscape plate

Brand, website and design system for Widgo, 2026.

All Work